Pepsi Max Ad

Crazy Ivan · 03-17-2013, 06:21 PM

I developed and directed this ad for Pepsi featuring Jeff Gordon taking a car salesman out for a test drive as a hidden camera prank. It went up early last week and blew up, and now it's at almost 25 million views. It's been funny to see the debate online as to how much of it is real or not.

It's all 100% fake. The salesman is an actor we cast, a stunt driver did the driving (Jeff Gordon is worth too much to do risky stunt driving), and I tried to direct it in such a way to make it as real as possible because we knew the debate would spur more people to watch it. Technically I'm violating my NDA by telling you guys this, but I figure 3dmm is a safe place to talk about it.

Bjorny · 03-17-2013, 07:10 PM

hahaha well you had me fooled

I loved it

BjergClimber · 03-17-2013, 07:15 PM

Hahaha, nice

Slime · 03-17-2013, 10:17 PM

hahah great job.

i kinda feel that the salesman could have been a bit more convincing, but i also did go into the video with a "this might be fake" mindset so i dunno. although some people probably would react like he did

its funny to me that it isn't even jeff gordon driving. that is something i would not have assumed even when thinking the rest of the video is set up, even though it makes sense

Qaz · 03-18-2013, 12:09 AM

haha, I was actually thinking of starting a thread asking you if this was fake or not. (didn't know/think you did this one)

being almost certain that it was

Seen this posted all over facebook and the web, so well done and kudos to you and those involved.

Bravo, huge claps all around.

Love the fact that you fooled everyone. HATE the fact that you faked this and this fake shit is being done and making everyone question every video now cause people are just making up videos all the time now.

Eukos · 03-18-2013, 10:07 AM

Really good video but the "can we do it again?" at the end was too cheesy to be real

Pizza The Hut · 03-19-2013, 05:16 AM

You haven't been to the us of a then

Bravoie · 03-20-2013, 10:55 PM

Wow a couple of my facebook friends posted this when it came out! This is pretty well done for a fake viral compared to the other stuff out there that tries to pass as real (the "eagle snatching baby" is still the best one tho). And I think the "can we do it again?" line is believable enough considering that car salesmen generally have a cheesy sense of humor.

Dominator Dan · 03-21-2013, 12:37 AM

Quote:

Originally Posted by Crazy Ivan

It's all 100% fake. The salesman is an actor we cast, a stunt driver did the driving.

aw man video ruined

03-17-2013, 06:21 PM	#1
Crazy Ivan Senior Member Join Date: Dec 2001 Posts: 9,462	Pepsi Max Ad I developed and directed this ad for Pepsi featuring Jeff Gordon taking a car salesman out for a test drive as a hidden camera prank. It went up early last week and blew up, and now it's at almost 25 million views. It's been funny to see the debate online as to how much of it is real or not. It's all 100% fake. The salesman is an actor we cast, a stunt driver did the driving (Jeff Gordon is worth too much to do risky stunt driving), and I tried to direct it in such a way to make it as real as possible because we knew the debate would spur more people to watch it. Technically I'm violating my NDA by telling you guys this, but I figure 3dmm is a safe place to talk about it.

03-17-2013, 07:10 PM	#2
Bjorny Senior Member Join Date: Oct 2001 Posts: 7,217	hahaha well you had me fooled I loved it
Bjorny Senior Member Join Date: Oct 2001 Posts: 7,217

03-17-2013, 07:15 PM	#3
BjergClimber Member Join Date: Aug 2010 Posts: 738	Hahaha, nice
BjergClimber Member Join Date: Aug 2010 Posts: 738

03-17-2013, 10:17 PM	#4
Slime Senior Member Join Date: Oct 2001 Posts: 24,891	hahah great job. i kinda feel that the salesman could have been a bit more convincing, but i also did go into the video with a "this might be fake" mindset so i dunno. although some people probably would react like he did its funny to me that it isn't even jeff gordon driving. that is something i would not have assumed even when thinking the rest of the video is set up, even though it makes sense
Slime Senior Member Join Date: Oct 2001 Posts: 24,891

03-18-2013, 12:09 AM	#5
Qaz Senior Member Join Date: Oct 2001 Posts: 6,355	haha, I was actually thinking of starting a thread asking you if this was fake or not. (didn't know/think you did this one) being almost certain that it was Seen this posted all over facebook and the web, so well done and kudos to you and those involved. Bravo, huge claps all around. Love the fact that you fooled everyone. HATE the fact that you faked this and this fake shit is being done and making everyone question every video now cause people are just making up videos all the time now.
Qaz Senior Member Join Date: Oct 2001 Posts: 6,355

03-18-2013, 10:07 AM	#6
Eukos Senior Member Join Date: Feb 2012 Posts: 3,133	Really good video but the "can we do it again?" at the end was too cheesy to be real
Eukos Senior Member Join Date: Feb 2012 Posts: 3,133

03-19-2013, 05:16 AM	#7
Pizza The Hut Senior Member Join Date: Jan 2002 Posts: 10,633	You haven't been to the us of a then

03-20-2013, 10:55 PM	#8
Bravoie Senior Member Join Date: Oct 2001 Posts: 4,713	Wow a couple of my facebook friends posted this when it came out! This is pretty well done for a fake viral compared to the other stuff out there that tries to pass as real (the "eagle snatching baby" is still the best one tho). And I think the "can we do it again?" line is believable enough considering that car salesmen generally have a cheesy sense of humor.
Bravoie Senior Member Join Date: Oct 2001 Posts: 4,713